The Minimizer
The Minimizer
Introduction
Locally owned and operated by Denise Vanden Engel, The Minimizer is dedicated to lift the burden off your shoulders, so you can focus on what matters most. Whether you face the challenge of decluttering & organizing, downsizing & moving, pre-staging, or estate clearing Denise is there to simplify your life.
BRANDING
When approached to create a logo for the Minimizer we had to come up with something that represents a home, organisation, joy, relief, and enthusiasm. We used the "M" to integrate a home with a coat hanger on top to signify an organized home. The coat hanger grip is in the shape of a heart to represent the love and passion of the organising proccess. Orange is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, freedom, expression, and fascination. We used the color orange on the coat hanger, windows, and "declutter your life, one room at a time" to establish an overall logo that signifies a happy organized home life.
Phase 1 website to introduce The Minimizer to the Kingston market and link up customers to information regarding the services provided by Denise.
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